In some organisations, the word 'executive' in a job title means the position reports through to the CEO; in others it's seriously used to describe call centre operators.
The same principle applies to the word 'manager'. In some workplaces, it defines those who are responsible for a team of employees; in others it refers to those who manage stuff rather than staff.
So how much value is there, really, in job titles?
Being on the receiving end of a job termination or lacklustre performance review is no fun, however the bearer of bad news is probably sweating just as much.
Whether it's an emotionally charged discussion around a redundancy or another colleague's behaviour, they are all tough conversations to have.
Australian behavioural scientist Darren Hill who co-authored Dealing with the Tough Stuff - How to Achieve Results from Key Conversations, says it's how we handle these conversations that define us, and our careers.
Richard Conway is the founder of PureSEO a search engine optimisation, AdWords and social media marketing services company. He recently had the opportunity to take a rare kind of working holiday: a few days spent with Sir Richard Branson, the founder of Virgin, and a small posse of other international tech entrepreneurs on Branson's private Necker Island.